Wednesday, September 14, 2016

Convert Likes To Leads With These Facebook Marketing Tips

Facebook is a website we all know and use. We love to message our friends or check out family photos. That said, many of us also use it to communicate with brands we love or hate. If you want to start building relationships with your customers through Facebook, read on.

Create a unique Facebook page that is capapble of standing apart from the rest. The key to marketing on Facebook is to not look just like the other guys. Almost everyone uses Facebook these days, so you must be different if you want to be noticed before one of your competitors is.

When you market your business on Facebook, post professionally. You can be a bit relaxed but make sure you are still professional. If you stay professional, people will always view you that way.

Connect your Facebook page with others who are willing to help spread the word for you. If you want to get the ideal results from using Facebook, the key is to have an insane number of people that Like your page. If you have someone on your side, it can be easy to acheive this.

If someone 'likes' your Facebook page, give them a deal. You can garner lots of attention via "likes." Think about offering something that's exclusive and free to those that like your page. It could be a sweepstakes or something that every person gets. If you offer something they want, they will likely click the button.

Once you create a Facebook account, it is very important for you to be quite active. If you never post any content, how can you expect people to remain interested. Videos, pictures and regular postings are just a part of what you will need if you want to do well on Facebook.

Be careful of sharing any update that's totally alien to your brand's typical messaging. While personal updates or thoughts on events might seem important to you, you have to remember that it might not interest your subscribers. If you are going to put up personal things, do it on your personal page.

You have to use real resources with your strategies for marketing with Facebook. You can get great results with your campaign if you use efficient techniques. If you hand over Facebook responsibilities to someone who is overworked already, you will likely get poor results. Make sure you use the correct resources so that you get what you need out of it.

Promote your Facebook page all over the place. Share the link to your social media profile on your website, on your personal page, on your blog, on your friends' pages and anywhere else you can think of. The more exposure your page gets, the better it is for your business.

Try turning your Facebook fan activity into advertising for your business page. You can use Facebook Sponsored Stories in the Facebook self-serve ad tool to do this. It basically turns the fans' activities into ads. It lets you promote your business via displaying positive updates from the fans that mention your business or promoting news feed stories about fans that "Like" your page.

Make sure you know the pitfalls of Facebook marketing. Most people seek out and apply best practices, but neglect understanding the worst practices. There are many examples of each out there. A lot of times, people look for the best practices and ignore the worst ones. Do yourself a favor and learn what NOT to do too.

Use videos whenever possible, especially if you have a new product to showcase. While a picture is great (and it is certainly better than nothing), a video is much more exciting and can give your followers more information than a picture and text alone can. Adding a video to your post is quite easy with Facebook's current format as well, so there really is no reason not to give it a try.

Be strategic about when you post. Every target audience is different in terms of the time they have to surf social media sites during the day. If you are posting at 9am, but your audience tends to surf at night, then you are missing out on golden opportunities to build communication and community with these people. Post when your audience tends to be around.

Post a "just for fun" post every so often. Not every post you write needs to be officially about your brand. People want to see that there are humans behind these fan pages. Every so often give them something that shows that you are. Repost a popular meme or something else that's slightly random to your brand, yet still tasteful.

Do not forget to include customers in your milestone celebrations on Facebook. Give them a 'heads up' about the milestone you are celebrating and thank them for their support. This will make your followers feel special and appreciated.

Use your Facebook fans when you are seeking a bit of inspiration. Their opinions can help you determine your next marketing venture. Very quickly you will receive valuable feedback, positive and negative, from exactly the people you want to market to.

There is absolutely no point in buying fake fans. Imagine having 10,000 fans, of which you bought the bulk of, and then paying to promote a post. You'll be paying money to show ads to people who have no interest in your company! Don't waste your money, get fans organically.

Think about both business and fun in your Facebook marketing. Often people think way too much business, but they forget that Facebook is really about the fun. You need to incorporate fun into your posts, your tactics, and your strategies. The more fun that you can add, the better the chance that you'll hit your marks.

When it comes to engaging your customers in conversation, nothing works as well as using Facebook. This form of marketing truly allows you to reach an audience you can't find anywhere else. Once you're using the tips you've read here, your campaign's success should meet all of the goals you set and exceed them.

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